Home based business owners, like other brick and mortar business owners have one major goal and that is their need to generate customers. In the case of internet marketers, that simply means sending people to your websites. Website visitors are considered traffic and are a primary source of customers. However, not all prospects who visit your website become customers. Your ability to convert prospects into customers will vary upon your approach and understanding of your target market. Generating traffic and converting prospects into customers is the primary purpose of your home based business website.Marketing:There are various methodologies which you can adopt to market your home business. Some might be expensive whereas others might be free. You should always do your due diligence when purchasing any website service to ensure that you working with a reputable and reliable firm. It is also very important for you to establish your marketing budget before you get started with your business marketing.Local Marketing:If your product or service is suitable only for your local domestic market then newspapers and local magazine advertisements may be the best option to promote your business. You may also want to do local radio and television advertising, however, that may not be cost effective for your business. Joining various local service groups is also an effective way to get your business known. Don’t forget the simple tried and true method of simple word of mouth advertising as another method. Treating your customers with respect, courtesy and always giving them more than their moneys worth will go a long way towards maintaining existing customers as well as generating referrals.No matter what type of advertising you decide to do you will want to test it with several ad sizes and design types to determine their effectiveness. You should constantly review and analyze your ads and repeat the ads that are working and discontinue those that are not. You may also want to increase the frequency that you are sending your ads out. Of course, you should always being focused on your budget limitations. You will need to determine your break even point and discontinue any advertising that do not net you a positive return on your investment.Global marketing:With online marketing your customer base will cover the global market. You are no longer restricted to just local advertising and local customers. Online marketing boils down to getting prospects to visit your website (called traffic) and converting these prospects into customers. Every business is unique in special ways and what works for other businesses might not work for yours. Your products, services and business goals may be totally different from your competitors and therefore, you will need to do the research necessary for you to determine how to set up your specific advertisement program to be successful.Internet marketing also requires you to experiment with different marketing techniques and test, test, test everything that you do continuously. However, when you find that a certain marketing technique is successful, don’t make changes just for the sake of change. Make sure that you have a justifiable reason for the change and that it has a measurable benefit to your business.All advertising changes require a thorough analysis before switching marketing strategies. You will need to ensure that your change in strategy makes solid business sense and that it is timely. Without a clear understanding of why the change is needed and the potential benefits that you expect to get from the change, you may find that you made the change at the wrong time and for the wrong purpose.Prior to your making changes in your advertising program you might want to research the internet and find other possible options which will help you to increase your traffic to your website. It is important for you to always remember that just getting people to your website will not be enough to make your business successful. You must be able to convert a reasonable percentage of them into customers for your home based business.